“I think that is my criticism of the wellness world, if there was one. And I knew we needed that to truly come out with the products that I wanted.” The amount of energy that we put into sourcing and testing, I couldn’t do as a small company. Supplements are actually something that you need scale for safety reasons alone. ![]() ![]() Herbs, though, that was something that when you scale it, it makes sense. So truly, what would be the difference between a Moon Juice with some type of pasteurization in it in a cute juice shop, and a juice for maybe $2.99 in a grocery store that’s the same blend and organic? It would really be the difference of a label. “There are great juice companies out there that sell to Whole Foods and any grocery store, any airport around the country, and they’ve got organic green juice blends. Herbs and supplements set the product apart It was just that angle of aesthetic and precision that was missing.” Sometimes there were bugs in the bulk bin. ![]() Every time you got a juice it was completely different. So that was really one of the intentions with Moon Juice, was to bring this next level of health, which I wasn’t finding in the Vitamin Barns, with the bulk bins of the world. It was to bring some of that fine dining accuracy that I’d come to know and trust and employ every day in my own kitchens and where I was working, and really missing that in the health world. “Going anywhere where wellness was a term was a pretty janky health food store with bad lighting and loud sounds and strange smells. Leveling up from the local health food store Here are a few highlights from the conversation, lightly edited for clarity. In the latest Glossy Beauty podcast, Chantal Bacon discussed Moon Juice’s focus on research over marketing (“people are always surprised to find out that we really don’t spend any money on marketing”), the company’s use of Instagram and its move into beauty and skin-care products. Supplements are actually something that you need scale for safety reasons alone.” “It would really be the difference of a label. “What would be the difference between a Moon Juice with some type of pasteurization on it in a cute juice shop and a juice for maybe $2.99 in a grocery store that’s the same blend and organic?” she asked. ![]() Chantal Bacon also seeks to live out her values with Moon Juice, which opened its first shop in Venice, California, in 2011 and carries products that offer more than what you’ll find in just about any grocery store or gas station these days. Talking about it in earnest is one way to address the problem. “And so what can I do - I do feel like I was there and helped create a bit of this beast - to really stay true to the mission and to spread that to my team?” “I try to stay out of the fray of what the wellness world has become, which is odd, because I’m smack dab in the center of it and have probably contributed to a lot of everything that I shy away from now,” Chantal Bacon said on this week’s episode of the Glossy Beauty Podcast. But that’s not to say she’s fully comfortable with it. Amanda Chantal Bacon is often ranked alongside Gwyneth Paltrow when it comes to seminal figures in wellness.
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